Visual Identity
This section brings together two distinct branding projects – "Artful", a community-driven gift shop and gallery, and "GREG’s", a bold gym. While their audiences and aesthetics differ, both identities were developed with a deep understanding of brand values, user needs, and emotional connection. From typography to color palettes and logo design, each visual system was crafted to express the personality and purpose behind the space.
Artful Gift Gallery
Deliverables:
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Brand style guide
Project highlight:
I poured a lot of myself into this project, creating a unique visual identity for a local gift shop. The rebranding appeals to a younger audience while staying true to the essence of the original brand.
GREG’s GYM
Deliverables:
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Brand guidelines
Project highlight:
There’s no gym like GREG’s! I developed a one-of-a-kind and achromatic brand identity that stands out in a sea of generic gyms. GREG’s is a true grayscale unicorn — bold, distinct, and community-driven.